Your Exclusive Invite
Measure What Matters: Best Practices to Demonstrate Medical Affairs Value
Tuesday, March 24, 2025
Ellie Caulkins Opera House at Denver Performing Arts Complex
Founders Room, 908 14th Street, Denver, CO 80204
This Session Explores:
Measuring Impact,
Not Activity
Using an Outcomes Framework
Omnichannel Strategy & Assessment
By shifting from “measuring everything” to “measuring what matters,” can we build a focused, defensible impact framework that captures learning, behavior‑change signals, and value creation?
Join us for an evening of drinks and hors d'oeuvres along with special guest Jamie DeMaria, PhD, MBA to discuss impact measurement in Medical Affairs.