Measure What Matters: Best Practices to Demonstrate Med Affairs Value

Jamie DeMaria has over twenty-five years of experience in driving excellence and innovation across multiple sectors, particularly within the pharmaceutical and healthcare industries. Jamie has a background in medical affairs, clinical development, medical education, and marketing with a focus in oncology and cardiovascular medicine. Currently, Jamie is the Global Head, Medical Affairs Excellence for Boehringer-Ingelheim, leading the cross-functional implementation of global capabilities across therapeutic areas. Recently, he served as the Head of the Center for Innovations and Medical Excellence for US Medical Affairs Oncology at AstraZeneca. Prior to joining AstraZeneca, Jamie led the US Field Medical team operations and excellence for oncology, immuno-inflammation, and rare diseases at Amplity Health and for nearly a decade he led the Global Medical Education division of Medscape, a WebMD company. Prior to WebMD, Jamie worked in both medical affairs and marketing, across the globe in interventional cardiovascular medicine and neuro-oncology.

Jamie holds a BS in Biological Science from the University of Notre Dame, a PhD in Neuroscience and a MS in Biology from Florida State University and an MBA from the Kenan-Flagler Business School at The University of North Carolina-Chapel Hill.

Your Exclusive Invite

Measure What Matters: Best Practices to Demonstrate Medical Affairs Value

Tuesday, March 24, 2025

Ellie Caulkins Opera House at Denver Performing Arts Complex
Founders Room, 908 14th Street, Denver, CO 80204

This Session Explores:

Measuring Impact, Not Activity

Using an Outcomes Framework

Omnichannel Strategy & Assessment

By shifting from “measuring everything” to “measuring what matters,” can we build a focused, defensible impact framework that captures learning, behavior‑change signals, and value creation?

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